In this digital age, organizations strive to balance business goals and user expectations. A simple, functional and appealing user interface designs is all that is required to stand out from the plethora of designs available in the market. This brings up the term UX into picture.
User Experience (UX) deals with the question ‘How the Product feels’, UX Designers are involved in solving specific user problems with the broad responsibility to ensure the product logically flows from one step to next. UX designer conducts in-person user tests to observe user behavior followed by reiterating and refining to produce the best user experience.
User Interface (UI) designers are concerned about ‘How the Product is laid out’. They deal with designing each page which the user interacts and ensure the UI visually communicates the path the UX designer has set up. They are also involved in creation of cohesive style guide that ensures consistent design language is applied to the Product design.
Technologies that make up attractive designs for applications include: